Check your brand
Platine
Question one

Over your last twenty posts, how many comments asked the same question?

I counted them by hand.

Question two

How many of those were someone trying to buy?

Those aren't support tickets. They're orders waiting for a reply.

And one more

What's public

And this is only what's public.

What you'd be using

Eight Movements.
One workspace.

Everything a house runs on, in one place — and an assistant that only ever answers from your own record.

As the house grows

Included from Gold upward.

Atelier

Seven assistants, living quietly inside your workspace.

Each assistant is tuned to your house voice and reads the private by design. Together they read, watch, draft, answer, translate, and surface — so your team returns to the work that matters.

Platine — the Atelier, AI assistants at work

Reviewer

Reads contracts and retailer agreements. Flags missing clauses and approaching expirations. Drafts redlines to review.

Watcher

Reads the open web every day — replicas, off-brand listings, retailer drift. Surfaces only what needs a decision.

Writer

Drafts client replies, retailer communication and notices in your house voice. Held until you approve.

Librarian

Answers your team's questions instantly, citing the source document inside Vault so nobody has to go looking for it.

Translator

Prepares content in EN, FR, DE and JA, tuned to your house voice. More languages on the way.

Scout

Tracks resale velocity, auction results and social signal. Surfaces references gaining or losing heat.

Toronto

Made in the city
you're standing in.

Seventeen years in product design and an obsession with watches went into Platine — built here, by one person. No investors, no board, nobody outside watchmaking deciding what matters.

Look around the site
Platine
Toronto, 2026

The Founding Circle.

Twelve months free, with six months of records and storage included. If you run through them sooner, that's a good sign — top up at the published rate, or move to a paid plan and I'll credit what's left.

Your twelve months start the day you're onboarded, not today. And tell me what's broken in your house. I fix it or I build it.

Platine is in its final build. Founding houses onboard first, one by one, with me.

Steel

Free for twelve months

75 watches, 200 service cases, 800 assistant actions a month, 15 GB.

One call a month.

You're in. I'll email you to set up your onboarding.

While you wait — platine.watch

Gold

By application.

750 watches, 2,000 service cases, 3,000 assistant actions a month, 100 GB.

A monthly call, your logo on the site from the start.

Sent. I'll reply by email either way, within a few days.

While you wait — platine.watch